These are the specialties that BBG offers. We tailor each to the needs of our client.
We bring years of experience with some of the world’s biggest organizations to help place-based brands discover what makes them valuable, different and more attractive than their competitors. We all know the name for places that don’t seem to have a compelling difference – they’re called commodities.
Strategic Positioning is the throbbing heart of a successful brand. We understand that brand strategy must be an integral part of the vision and objectives of cities, airports, hotels or other place-based organizations. The interesting thing about strategy – it is ultimately choosing what not to do.