Webinar: Developing Strategic Plans for Smaller Cities
Many smaller cities across the nation are losing population. The twenty-five largest US cities are doing well, except for Detroit, and a few others with less dramatic problems. The next twenty-five rated by size are mostly doing well, in fact, some of the fastest growing places like Austin and Raleigh are in this group. But for the rest of the country, the report is not so good. For example, even with hot spots like Charlotte and The Research Triangle area in North Carolina booming with job creation and growing populations, only about 20 out of 100 counties in the state are showing significant growth. In varying degrees, this is a pattern repeated throughout our country.
This discussion looks at ways small cities can move forward in a nation shifting from a broad-based economy to a group of Metro-Centric economies.
This Webinar touches on two questions:
1) How can smaller cities position and brand themselves to compete in the Economic Development Wars?Christopher Gergen will discuss ways to build an innovative ecosystem that can attract talent and jobs. Scott Burkhead will talk about the importance of strategic positioning and how it starts post-vision and shapes the final branding.
2) Why General Aviation and small passenger airports are critical tools for economic development? The discussion team will look at cities and their nearby airports, passenger, and general aviation, as part of the same organic system that is ultimately called the Brand.
This 50-minute discussion should be of interest to General Managers of Airports, Mayors, City Managers, County Managers, and Directors of Economic Development.
Register for this discussion about how to get the growth back into cities.