Case Study: Chatham Park
Chatham Park is a 7,000+ acre community being created in Pittsboro, NC. When fully developed, it will include 22,000 homes and 22 million square feet of commercial, retail and community space. Chatham Park offers a modern and historic riverside setting for a “Live, Work, and Play” sustainable community. It is a new city expanding beside the charming old town of Pittsboro, a vibrant art, music and dining destination that began in colonial times. Some groups within Pittsboro and Chatham County were initially opposed to the project, expressing concern about what Chatham Park would mean for the future of the existing community.
Position and brand this unique project. Develop critical messaging and earned media opportunities for Chatham Park developers to tell their story. Eliminate concerns associated with developing near a historical town.
BBG’s initial task was to create a compelling story and strategy for a diverse audience of families, employees and companies that will call Chatham Park home. Of all the choices available to relocating companies and their perspective employees, Chatham Park is the one place that satisfies best. As a place to live, Chatham Park again offers many choices: traditional homes, apartments, and condominiums for a wide range of budgets and tastes.