As a marketing manager you may know that your city, state, airport, or regionally themed restaurant, did not start this year on an equal footing with Eagle Brand Condensed Milk. There are many reasons, such as some place-based entities have stakeholders who don’t believe the rules governing brand awareness, trust and preference apply to them.
http://bbgintegrated.com/wp-content/uploads/2017/06/provo-orem.jpg446723Burkhead Brand Grouphttp://bbgintegrated.com/wp-content/uploads/2017/10/bbg-vert-tag-white-03-300x96.pngBurkhead Brand Group2017-06-07 15:51:062017-08-01 14:45:00Brands are not created equal
We’ve been connecting brands to execution (the stories we tell) for years. Sometimes, as with a pharmaceutical client, the stories executed are not so much about products but the brands value to its audience and how its mission affects their lives.
http://bbgintegrated.com/wp-content/uploads/2017/05/Beethoven.jpg288436Burkhead Brand Grouphttp://bbgintegrated.com/wp-content/uploads/2017/10/bbg-vert-tag-white-03-300x96.pngBurkhead Brand Group2017-05-23 21:35:282017-05-24 13:06:41Places, Services and Things: Invest in your brand, then execute.
Just like a flu shot, a brand needs regular check-ups to ensure the brand identity is strong and healthy. Here is marketing’s chance to get ahead of the symptoms before they cause lasting damage. This is where the brand audit comes in.
The best way to crisis management is to be ready to manage the crisis way before it happens. Figure out the “what ifs” and have a plan for each “what if?” Social media is a fast mover so getting on top of a crisis has to be just as quick.
How do you design a compensation plan that rewards agencies for great work while providing clients a good return on investment? Finding the right mix can be complicated because the Brand/Agency relationship is more than a simple task-related arrangement.
Human built places can’t exist without the technology called our brain. It is also the brain that decides how to communicate with other brains to create desire for places and things. It is the unique human brain that figures out how to persuade other humans to act in certain ways.