The most successful re-brands use input from all employees and stakeholders. Of course, this is easier said than done, as everyone has their opinions and thoughts of the brand, and someone has to steer the ship toward brand success. A strong brand is created using an “all-in” approach.
Branding can be as frustrating and counterproductive as a hammer designed by a committee, or as simple and effective as a couple of smart people understanding how the customer comes to trust and prefer a company or product. Branding requires digging into the organization and either defining or re-enforcing the way the value of the enterprise is expressed.
As a marketing manager you may know that your city, state, airport, or regionally themed restaurant, did not start this year on an equal footing with Eagle Brand Condensed Milk. There are many reasons, such as some place-based entities have stakeholders who don’t believe the rules governing brand awareness, trust and preference apply to them.
http://bbgintegrated.com/wp-content/uploads/2017/06/provo-orem.jpg446723Bill Kamphttp://bbgintegrated.com/wp-content/uploads/2017/02/BBG-Logo-New-White.pngBill Kamp2017-06-07 15:51:062017-06-07 15:51:06Brands are not created equal
We’ve been connecting brands to execution (the stories we tell) for years. Sometimes, as with a pharmaceutical client, the stories executed are not so much about products but the brands value to its audience and how its mission affects their lives.
http://bbgintegrated.com/wp-content/uploads/2017/05/Beethoven.jpg288436Bill Kamphttp://bbgintegrated.com/wp-content/uploads/2017/02/BBG-Logo-New-White.pngBill Kamp2017-05-23 21:35:282017-05-24 13:06:41Places, Services and Things: Invest in your brand, then execute.
Just like a flu shot, a brand needs regular check-ups to ensure the brand identity is strong and healthy. Here is marketing’s chance to get ahead of the symptoms before they cause lasting damage. This is where the brand audit comes in.
The best way to crisis management is to be ready to manage the crisis way before it happens. Figure out the “what ifs” and have a plan for each “what if?” Social media is a fast mover so getting on top of a crisis has to be just as quick.