At some point, and maybe you’re there, you have to decide which job you want. Continuing to make all the decisions including areas you’ve handled by necessity, but deserve their own full time advocate will eventually choke the organization. The question that might make the difference between success and failure is what is your highest and best purpose? Is it strategically managing the company through its next growth cycle or developing the branding and marketing strategy?
http://bbgintegrated.com/wp-content/uploads/2017/08/Blog-Pick-a-Hat.jpg 653 1200 Burkhead Brand Group http://bbgintegrated.com/wp-content/uploads/2017/10/bbg-vert-tag-white-03-300x96.png Burkhead Brand Group2017-08-08 21:48:132017-08-08 21:48:13You Built the Company. But to Keep Growing, Pick a Hat.
http://bbgintegrated.com/wp-content/uploads/2017/05/Brand-health.jpg 1196 1880 Burkhead Brand Group http://bbgintegrated.com/wp-content/uploads/2017/10/bbg-vert-tag-white-03-300x96.png Burkhead Brand Group2017-05-22 21:48:302017-05-25 14:33:14Check your brand’s health...before it’s too late.
Just like a flu shot, a brand needs regular check-ups to ensure the brand identity is strong and healthy. Here is marketing’s chance to get ahead of the symptoms before they cause lasting damage. This is where the brand audit comes in.