Start with a
knack for engagement

Add a passion for persuasion...

…mix vigorously with award-winning marketers and get an agency that’ll rock your brand.

Launching a new product? Breathing fresh energy into an existing brand? Our Genesis Path may be the answer. Call us. Meet our brand makers, award-winning old salts and young, caffeinated achievers. Your ROI could be a stronger brand and increased company performance.

Deep Understanding

Finding and expressing the essence and power of a brand requires experience, strategy, intuition and creative insight. And while media and societal tastes change, emotions still have the power to drive our interest. Explore our work – see how we shape brands. Then call. We’ll talk about how your brand can get the attention it deserves.

Building a Stronger Brand

What do your customers and employees believe? What story do they tell? Which tell the real story of your business? Unravel the narrative that best explains your organization’s reason for being. We all feel before we think and stories touch our senses and live in our recollection longer than lists of facts.

Brand is most powerful when customers understand you from their point of view. Aligning your company’s vision to customer needs helps define your mission. Understanding your vision and mission are cornerstones to brand expression. Probing Crowd Cultures often provides useful insights.

The intangible elements that make your brand come alive. Sometimes called Brand Essence, these few words and images can embody your brand and make it memorable to your entire audience. Heart & Soul is where brand affection begins.

Why should customers care about you? Your vision, mission, brand essence, employees, products, design, language, tone and business practices all contribute to perceptions of your brand. It’s these perceptions that make people want to hang with you. We describe this appeal in a Positioning Statement.

Concentrate the strategic idea in the Positioning Statement into a short, memorable line. We call this The Hook because it lodges in the customer’s mind, continuing to remind them why they like your brand. This is different from a tag line, which is promotional and short lived.

Once we’ve strategically differentiated your organization it’s time to tell your story to the world – well, to the segments in the world who matter to your brand. This is where corporate image graphics, brand identity, advertising, marketing and earned media take the stage as your brand messengers.

Launching a new product? A new company? Breathing new energy into an existing brand? The Genesis Path was designed for you. It’s our six step method of helping clients realize better business outcomes. We start this process of uniquely differentiating brands by discovering key cultural insights and steering clear of derivative messages and claims.

Genesis Path
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Scott Burkhead

Scott Burkhead

Managing Partner

More than just the name on the door, Scott is passionate about building brands that last a lifetime … and homemade cookies.

Cassie Grimm

Cassie Grimm

Social Media Specialist

While it looks like she’s surfing the net all day, Cassie really is working. Quick to post, snap, chat & tweet with aplomb.

David Hamilton

David Hamilton

Director of Earned Media

A natural-born storyteller, David is truly captivating. He’s been there, done that, & is ready to tell you all about it.

Lauren O’Shea

Lauren O’Shea

Account Director

With an eye for detail & a strategic mind, Lauren asks the tough questions no one else will ask – with no backing down.

Talmadge Shepherd

Talmadge Shepherd

Account Executive

Talmadge’s enthusiasm for branding is only rivaled by his love for music…and he knows that branding is the key to striking the right chord with an audience.

Bill Kamp

Bill Kamp

Executive Creative Director

Bill is one of Advertising’s creative icons. A dreamer, visionary, with pencil in hand, he can accomplish most anything.

Insights

In Support of Inside the Box Thinking

In Support of Inside the Box Thinking

“There Are No Bad Ideas” is a Terrible Idea

“There Are No Bad Ideas” is a Terrible Idea

Press Release – BBG Named Agency of Record

Press Release – BBG Named Agency of Record

Targeted Email Campaign: BeeWell

Targeted Email Campaign: BeeWell